The world’s biggest professional networking site offers video ads as one of its Sponsored Content formats. LinkedIn’s sponsored content lets brands deliver content to its more than 500 million users. Since Sponsored Content can be specifically targeted to an identified audience, Video Ads are an excellent tool for branding. Why create Video Ads on LinkedIn? Here are some compelling reasons why Video Ads should be part of a company’s marketing strategy: You create awareness for your brand … [Read more...]
Blog Creation – Don’t Make Your Blog A Cemetery
When it comes to establishing a brand and connecting with an audience, blogging is considered one of the best tools to use. Compared to standard website content creation, writing and the posting of blogs is considered more personal, engaging and timely. It’s posted on a regular basis, whether daily or weekly and allows the writers or the company to cover a diverse set of topics without being too formal. Because of its nature, blog creation has been used by individuals to convey their ideas, or … [Read more...]
Quora Ads, Target Questions Written by Professionals
Quora addresses two fundamental human characteristics: curiosity and helpfulness. As a question and answer aggregator, the website provides a forum for people who like to pose questions to satisfy their curiosity and for people who like to share their expertise or knowledge by providing answers. All the questions and answers are created, edited, and structured by the users. The online collaborative platform believes that viral questions can drive as much traffic as very insightful … [Read more...]