Whether you are talking about getting leads from search engines or social media, the opportunity to get conversions based on organic engagement are getting less frequent. Companies like Facebook and Google are making it harder and harder to succeed without engaging in the “pay to play” model they have created. Here are some of the top reasons that you should start using Facebook Advertising to boost your company’s revenue: Using Facebook Ads to Boost Revenue As Facebook advertising is on … [Read more...]
Tell Your Story With Facebook Canvas
Advertising with Facebook Canvas Mobile users are continually on the rise. From the number of people installing Facebook apps, to Google recognizing that more people are now using mobile for search than desktop computers, the data is irrefutable: conquering mobile is the future of a successful marketing campaign. The latest and greatest way to do this is with Facebook’s Canvas Advertising. What Are Facebook Canvas Ads? Facebook Canvas Ads will forever change the way that advertisers b … [Read more...]
A Comparison of Facebook Ads vs Google Ads
A Comparison of Facebook Ads vs Google Ads When looking at paid media trends over the last year, there has been a shift of online advertising dollars being shifted away from Google Adwords towards social media advertising platforms like Facebook, Twitter, Instagram, and LinkedIn. As some of these platforms are continuing to grow their user base at what seems to be an exponential rate, and they have a more cost-efficient way to reach said base, smart marketers are spreading out their … [Read more...]
Facebook Lead Generation Ads Auto Populates Forms
StatCounter published that for the first time, mobile and tablet devices accounted for 51.3% of the internet usage over desktop computer usage—for the first time, mobile usage has surpassed the desktop. That means that now—more than ever—it is time for businesses to start focusing on strategies that will follow this trend and lend to increasing marketing efforts on mobile platforms. Part of this strategy is allowing for the ease of use that comes with mobile. The first of many platforms that allo … [Read more...]