The world’s biggest professional networking site offers video ads as one of its Sponsored Content formats. LinkedIn’s sponsored content lets brands deliver content to its more than 500 million users. Since Sponsored Content can be specifically targeted to an identified audience, Video Ads are an excellent tool for branding. Why create Video Ads on LinkedIn? Here are some compelling reasons why Video Ads should be part of a company’s marketing strategy: You create awareness for your brand w … [Read more...]
LinkedIn Account Based Marketing (ABM)
An Overview of Account-Based Marketing In the realm of B2B Marketing, Account Based Marketing (ABM) is fast becoming one of the most powerful strategies that marketers use. ABM is a strategy that allows companies to create a marketing plan that is account-specific and incorporates it with a sales plan. ABM is used as an effective tool and makes it possible for both marketing and sales to be in the same mindset. In fact, it is so effective that according to global research and marketing f … [Read more...]
LinkedIn Ads Lookalike Audiences – Only Target The Right People
If you are a B2B marketer, it is crucial for you to precisely reach first-rate audiences to create great leads. B2B marketers have relied on LinkedIn ads to reach their targets. LinkedIn ads offer effective ways to bring your marketing goals to life. Whether your focus is on demand generation or brand awareness, LinkedIn offers B2B marketing solutions that suit your needs. With the goal of targeting the right audience and giving you high-quality leads, LinkedIn has come up with an exciting … [Read more...]
LinkedIn Carousel Ads – Make Your Business Stand Out
With about 500 million professional users worldwide, LinkedIn is considered to be the professional networking site with the widest reach globally. It is an ideal platform for new B2B leads. The best thing about running an advertising campaign on this social media platform is that it could be specifically aimed towards your target market. You will be able to reach the right people by specifying audience criteria such as location, job seniority, company industry, job title, job function, and many … [Read more...]
LinkedIn Remarketing & Matched Audience
Remarketing is another attempt at marketing to people who have already visited your website or whose email you possess. It is a smart way to connect with those familiar with your brand who didn’t make an enquiry while visiting your site or LinkedIn assets. It lets your company position their target ads in front of a defined audience that previously visited your website as they browse through LinkedIn. If someone reads an interesting article on your website but doesn’t send you a message to … [Read more...]
LinkedIn Website Demographics
If your business has a LinkedIn Ads account, one of its best features is LinkedIn Website Demographics. This is very helpful especially for businesses to better identify who exactly is frequently visiting their site. This free feature gives a deeper understanding of how different professionals relate and respond to a company’s website and its products & services. What Website Demographics Provide LinkedIn aims to provide relevant information about the professional aspects of w … [Read more...]
LinkedIn Ads Lead Generation Forms – Get Easy-to-Convert B2B Sales Leads
LinkedIn Lead Gen Forms provide you with easy-to-convert sales leads. Business enterprises that try to capture leads through online forms face the problems of many abandoned forms, and the lead records that contain incomplete and inaccurate information. The newly introduced LinkedIn Lead Gen Forms empower businesses to overcome these problems. The forms allow the sponsored content campaigners to capture high quality leads for their businesses instantly by pre populating the required … [Read more...]
Startups, Investors and Digital Advertising
Ever heard the expression “you have to spend some money to make some money?” This is one of those instances. And if you spend some money the right way, you can potentially earn your company the proper investment and funding. When thinking of advertising, it usually is to sell goods or services, but you can also use it to sell yourself—because if you are trying to raise capital or get seed money from venture capitalists, that’s essentially what you are doing. Using Social & LinkedIn in Part … [Read more...]
B2B Advertising: Synergy of LinkedIn Ads & Google AdWords
Using LinkedIn and Google Advertising for B2B Marketing If you are attempting to implement a B2B marketing campaign in the 21st century, it is difficult to succeed without social media. To do this with today’s tools available, this means focusing primarily on LinkedIn advertising. While advertising on social media networks like Facebook and Twitter have their place, LinkedIn is the powerhouse of lead generation in B2B. Jellyfish’s Alicia Dodd says that “93% of B2B marketers consider LinkedIn a … [Read more...]