Inbound marketing in a nutshell: content should only be presented to prospects who allow marketing information to be given to them.
It is essential to use inbound marketing when you want to grow and establish your successful and profitable company.
The simplest definition of inbound marketing is using relevant and effective strategies to bring in potential leads or customers. This is mainly done through creating and sharing engaging and relevant content – to the right audience.
The Importance of Inbound Marketing
Why is inbound marketing important? Here are two reasons why:
1. It is organic – When the brand offers rich content, it becomes valuable and will add to the prospects’ knowledge. This will then prompt them to contact you because they want to know more.
2. It provides more leads – Your company will get more leads with top-quality and contextual content.
We are here to help you create an effective inbound marketing strategy that will benefit your business. We have a team of experts who create excellent content that we tailor-fit based on your brand’s industry, unique technology, and goals. We then publish content at the right place and at the right time.
The 4 Stages of Our Inbound Marketing Process
Following these 4 stages will bring in loyal followers who will refer you to others and share with the world how much they love your content and brand. From being strangers, to visitors, then to leads, then clients or customers, and eventually to promoters of your brand, this methodology is the best way to make this happen:
During this stage, you must be strategic in attracting strangers who will visit your site. You want people who will eventually become leads and in the long run become satisfied clients. We do this by writing relevant content that they will come across at the perfect time – just when they are looking for it.
We have made writing content one of our core-competencies because inbound marketing’s central components revolve around high quality, relevant content. Blogging is the fastest organic method to get new visitors to your website. Potential customers will be able to find you when you create educational content that is relevant to them, solves a problem that they have, or answers their queries.
Our strategy starts with writing content, but it doesn’t end there. We make sure content is presented when potential customers make a search. Part of an excellent strategy is using certain tools in order to increase your online presence. In this regard, inbound marketing sometimes overlaps with content marketing since it also involves creating and distributing content to specific and clearly-defined buyers.
We also employ strategies to share your outstanding content on LinkedIn, Facebook, Twitter, and other social media platforms. When you share content on these platforms, you are able to interact with your customers and engage with your prospects.
After attracting visitors to your website, you need to be able to convert them into leads. We use various lead generation strategies that suit potential customers’ preferences.
Here are some strategies that we use to convert your visitors into leads:
Forms – Visitors will fill out a form, giving you relevant information to convert them into leads. We optimize forms and landing pages to make the conversion process easier.
Meetings – We will help you win new customers by engaging with them through your content to set up meetings or request a demo for your sales team.
Remarketing – This makes use of those who have already engaged with your content. We will send them new content that is more relevant and further down the funnel, so they become clients or customers.
When you have been successful in converting the right leads, you’re ready to transform them into actual customers. Leads are nurtured by leveraging content. We make sure that your content always stays relevant. You can also send your leads emails that contain useful content. We help you create suitable email content that would eventually either make them ready to buy or convince them to finally purchase your product or service.
The last stage of the inbound marketing process is delighting your customers by ensuring that you provide them with an extraordinary experience. It is essential to engage your existing customers with ongoing new and relevant content. If existing customers are happy, and your content is top of mind, they will most likely refer your brand to others and will share what they feel about your brand to their social channels and networks.
The various stages of inbound marketing and the important elements included within it can help your business ignite lead generation, convert leads into actual sales, and make your business profitable. WadiDigital is here to help you achieve your business goals by using tried-and-tested inbound marketing strategies. We will make sure that the strategies that we use are responsive to what your brand is trying to achieve, will engage your identified buyer personas, and will delight your existing customers.